Happy 10-Year Anniversary, California Chef! Now What?

As I wrote in my last blog, this month marks the 10-year anniversary of California Chef! Getting here has been an exciting, challenging, and highly rewarding journey, but as we look back on the ride, we’re also planning for the road ahead. So here I share my thoughts on transitioning from reaching one milestone to setting course for the next.

I still love what I do! Although running California Chef has been the most demanding professional challenge I’ve ever taken on, I still love it. As we celebrate our 10th anniversary, we have the strongest team in place that we’ve ever assembled. Everyone here is dedicated to doing their very best every day to ensure that our clients get exactly what they need to meet their dietary goals. I still love relaying to our entire staff the many calls and emails we get from satisfied clients detailing how we’ve improved their lives. In short, I still get a great feeling from helping people—be they celebrities, world-class athletes, high-flying executives, time-crunched moms, or simply hardworking Southern Californians like myself—improve the quality of their lives by taking the hassle out of eating right, the convenient, delicious, California Chef way!

We still have much to accomplish! Making it this far has been a wonderful accomplishment. Only 9% of all start-ups ever make it to Year 10, and we had the added challenge of struggling through the worst economic downturn since the Great Depression to get here. But there is much more to do. We want to broaden our network of doctors and other health professionals so that those patients that can substantially benefit from changes to their eating habits get the help they need to easily transition to a healthy diet that still tastes great! I’ve wanted to write my own cookbook for years, and still haven’t found the time to do so. That goal is moving up on my priority list this year! We want to inform even more people in the greater Los Angeles area that we are here to help them meet their dietary needs—whatever they might be—the convenient, delicious, California Chef way! We want to expand our philanthropic efforts to help put an end to hunger in Los Angeles’ most vulnerable communities!

I’m not too proud to ask for help! Even though we’ve come this far, we still operate on razor-thin margins that leave us scant resources to spread the word about our service. If you’re a current client who loves our service, please don’t be shy about telling your friends, family, and co-workers about the important changes we’ve helped you make in your life. If you’re a doctor or health professional just finding out about what we have to offer, please contact us to learn more about how we can work together to improve the health of your patients. If you’re a business looking for ways to help your employees improve their quality of life, ask us about workplace discounts we can offer to members of your team. If you live in the greater Los Angeles area and want to try our service, click on the “Sign Up Now” tab at the top left of this page, mention this anniversary blog on your sign-up form, and we’ll give you a special anniversary discount! Even if you simply enjoy reading our blogs, please retweet them or share them with your Facebook friends. We thank all of you for your help!

Our staff and clients make all the difference! Everyone here on our team plays a critical role in making sure that the food we prepare is the best it can possibly be and the most appropriate for each individual client’s unique needs. Whether it’s painstakingly selecting the best ingredients, carefully planning menus that provide enticing flavors and interesting variety, applying just the right cooking technique to accentuate what each ingredient has to offer, or consistently providing timely delivery with a friendly smile, everyone here at California Chef does their best to offer the best to our clients. But if it wasn’t for our wonderful clients who appreciate the food we prepare and the results that we help them achieve, all of our work would be for naught. So I once again give heartfelt thanks to my staff for making their very best efforts, and to our clients for making every effort worth it! You have my word that I’ll do everything I can to make the next 10 years of California Chef even better!!!


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